Understand experiences
in depth
Interviews, focus groups and other qualitative methods that reveal the stories, experiences and perspectives behind your data - helping you understand the ‘why’ with clarity and depth.
Sometimes the best way to understand what people think and feel is to speak to them directly. We help you gather honest, detailed feedback that brings clarity to complex questions.
We create safe, supportive spaces where people can share their real experiences. Whether through interviews, focus groups, online communities or observational approaches, we ask the right questions and listen carefully. We then turn what we hear into clear, practical insight that helps you understand what matters most to your participants — and what to do next. This gives you depth and context you simply can’t get from quantitative data alone.
Qualitative
Research
Services
We use a range of qualitative methods - including interviews, focus groups, online communities and observational techniques - to help you understand people’s experiences in depth. Whether you’re exploring needs, testing ideas or gathering detailed feedback, we design and run the process for you. Everything is analysed clearly and explained in straightforward language, giving you the meaningful, human insight you need to improve programmes and services.
Initial call to understand your aims
Choice of methods: interviews, focus groups, etc.
Clear, accessible topic guides
Skilled, sensitive facilitation
Participant recruitment support or guidance
Secure data handling and transcription
Thematic analysis of qualitative data
Clear report of key themes and insights
Practical recommendations for improvement
What’s included:
How it
works
Agree your questions
We talk through what you need to understand, which stakeholders to hear from, and agree the right method or mix of methods. We then design questions that gather meaningful, honest feedback.
Hear from your participants
We run the sessions (in-person or online), creating a comfortable and welcoming environment where people feel able to speak openly about their experiences, needs and ideas.
Receive clear insights
We analyse what we’ve heard, identify key themes and produce a clear, straightforward report that shows what’s working, what isn’t and what changes will make the biggest difference.
Frequently
asked
questions
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We run interviews, focus groups, online communities, observational studies and other qualitative approaches. We select the method that best suits your audience and objectives.
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Yes. We help promote your project and recruit participants. We also have trusted recruitment partners who can source specialist or hard-to-reach audiences.
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We create a welcoming, respectful environment and use skilled facilitation to help participants speak openly and honestly about their experiences.
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Yes. With participants’ consent, we record sessions and use accurate transcription so nothing is missed during analysis.
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We use rigorous thematic analysis to identify key themes, insights and contradictions, explaining everything clearly in a straightforward, jargon-free way.
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Yes. We often blend qualitative insights with survey data to give you a fuller, more holistic understanding.