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We offer a full market research and customer insight service to clients in the leisure and tourism sector. We offer these services to tourist attractions, accommodation providers, parks and outdoor spaces, museums and historical sites, sports and leisure centres and any business or organisation concerned with providing a good experience for visitors.

We can help you to gauge perceptions of the visitor experience, market test ideas for further developments, explore how your attraction, services or facilities are used, and identify areas for improvement.

Here are some examples of how we can help you:

  • Interviews or focus groups with visitors/users to gauge their perceptions of the visitor experience, identify areas for improvement and/or to market test ideas for enhancements to the offering.

  • Surveys (online or paper) of visitors/users to gather information on how they use and experience your services/facilities.

  • Observational studies to gather data on how your attraction or facilities are used, for example, where do people head for on arrival, which areas are used more than others, how is the typical visit structured?

  • Social media monitoring and analysis to assess how your services are talked about on various social media platforms.

  • Analysis of your existing data, for example, usage statistics, surveys you have already conducted or completed comments/suggestions cards.


We provide a bespoke service and will listen to your needs and provide guidance and advice on the best options to help you to ensure you are offering the best possible visitor experience.

Please contact us if you would like further information and/or a quotation.